CASE STUDY:

Global Digital Marketing Partner for Leading Beauty and CPG Brands

Odore

Odore provides a platform used by leading brands to develop marketing strategies based on detailed customer data and analytics.

As a part of their integrated marketing technology solution, Odore offers product sampling for consumer brands, matching consumers to relevant samples.

The timely fulfilment process and associated packaging requirements have specific needs and considerations. By nature of their products, the packaging needs to be impact resistant, durable, and robust, ensuring the sample arrives with the customer in a presentable fashion. Additionally, a range of sizes are required to accommodate a broad range of product samples.

Odore embraces eco-friendly initiatives as part of their sustainability commitment, and as such explored new technologies to meet this key objective.

ecoMLR were able to provide a solution to meet all of the above needs, whilst offering significantly shorter manufacturing lead times and flexibility. Having introduced ecoMLR to live UK campaigns, positive feedback has been received in terms of ease and speed of packing, and most importantly from the perception and quality of our product.

ecoMLR are now working closely with Odore to introduce the product internationally.

Odore media Heading
quote
We have already used over 300,000 ecoMLR padded envelopes to send several different types of products. The quality of the product, the feedback from consumers, and the positive support from the ecoMLR team have made ecoMLR a great partner to work with.
Strategy and Operations Senior Manager Odore

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THE ECOMLR RANGE
OF CARBON FOOTPRINT REDUCING PACKAGING...